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Home » Arts & Fashion, Expo's

The Amrita Singh Penthouse Event

Submitted by on February 12, 2012 – 3:00 pmNo Comment



(New York, NY – February 9, 2012) More than 200 VIPs of the city’s finance, fashion, and business communities packed the Trump Plaza Penthouse Wednesday night to celebrate the launch of Indian jewelry and accessories designer Amrita Singh’s brand new home collection. Sponsored by Wells Fargo and hosted by South Asian Young Women Entrepreneurs (SAY WE), ‘The Amrita Singh Penthouse’ event showcased the designer’s hand-crafted, life-size and miniature, mosaic Buddha and Ganesh statues, along with special pieces of jewelry and accessories from Singh’s illustrious, decade-long career.
“As a woman and a jewelry designer, I understand what it means to adorn a woman’s body with my pieces,” said Singh. “Now, I’m working with a larger canvas – a woman’s home, and there is no better way to engage a woman’s soul than to help her adorn her home.” Singh’s inspiration for her home collection came to her during a recent trip to Bali. “More than 90 percent of the homes in Bali have their own, private temples. I wanted to bring some of that Eastern spirituality back to the West with my Buddhas and Ganeshas.”

SAY WE hosted the pre-Fashion Week event as a way to honor Amrita Singh. “The non-profit trade association provides a much-needed platform for young women entrepreneurs to network, share their successes, and learn from each other,” said Reema Rasool, Executive Director and Founder of SAY WE. “Amrita Singh is a smart entrepreneur who created a jewelry business, branched out into making accessories, and is now launching a home line. She is a great role model for other women who want to start their own businesses, and we are proud to welcome her on our Board of Directors.”
On Wednesday evening, Rasool welcomed New York’s crème de la crème to the event, thanked Rahul Baig, Managing Director of Wells Fargo’s U.S. Corporate Banking, who then introduced Amrita Singh and her new home collection. The two-storey penthouse was staged with pieces from the home line, and guests spent the evening drinking, dancing, and celebrating Singh’s most recent success – a way into a woman’s home, and, ultimately, her heart.

About SAY WE:
SAY WE is a registered non-profit organization aimed to cultivate and foster strong relationships among South Asian women in New York who have entrepreneurial interests. South Asian women are making great strides in the world of business, fashion, media, and the arts, and SAY WE recognizes these achievements to inspire and ensure future generations of ambitious and savvy South Asian women. SAY WE creates a positive and collegial forum in which South Asian women, regardless of political and religious affiliations, can network, support each other, and applaud one another’s major accomplishments. SAY WE also aspires to raise awareness and funds for causes and organizations that work toward the advancement of women in South Asia, as well as South Asian women in the United States.

About Amrita Singh:
Though jewelry making began as an “accidental love,” it grew into a unique and compelling “passion” according to Amrita. Her design interests are global, reflecting the city that she inhabits and works in: urban, culturally diverse, and infused with artistic inspiration. Her Designer Jewelry fuses Old World aesthetics with New World fashion, resulting in breathtakingly unique, wearable works of art.

Studying the intricacies of Indian art through travel and extensive independent work, Amrita draws upon the designs of India and the Mughal dynasty to create artisanal Indian Jewelry and accessories. The success of her Bangle, Bollywood, and other designer jewelry has proved that her blend of influences and craft are distinctive and timeless. Amrita is devoted to the development of both her fashion lines: her contemporary jewelry which includes innovative collections such as Bangle Bangle, and her fine jewelry collection.

Trained by the best in the field, Amrita Singh graduated from Fashion Institute of Technology and also completed the prestigious two year executive training program at Bergdorf Goodman in New York City. She has worked with world-renowned designers such as Oscar de la Renta and Christian Lacroix in the pursuit of fashion. Recognized by her fellow designers for her achievements, Amrita was nominated by FGI (Fashion Group International) for the Rising Star Award in the Fine Jewelry Category in 2006, 2007 and 2008. Through her collaboration with innovators in fashion and her devotion to the beauty of fine classical design, Amrita continues to design intriguing and complex jewelry for the modern woman.

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Photo Credits: Nan Melville

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